You don’t have to be a gamer to notice that the Niantic, Nintendo, and Google partnered Pokémon Go has been an instant success since its launch last week. It’s the talk of online, the standard across the app download charts, and the current king of meme generated content. But what exactly does it mean for marketers? Before I jump on the bandwagon of new products I typically like to take my time and examine which industries or brands are using, what are they doing, and how are they measuring success. While a week is such a small sample size for evaluation, here are five things marketing professionals should know about Pokémon Go.
Pokémon GO is Now the Biggest Mobile Game in U.S. History
According to research conducted by Survey Monkey, Go exceeded peak daily active users of mobile gaming classics such as Candy Crush, Draw Something, and Clash Royale.
Pokémon Go Topped Twitter’s Daily Users
SimilarWeb found that Go surpassed Twitter in daily active users three days ago.
More time is Spent on Pokémon Go Than Facebook, Snapchat, and Instagram
In a new report based on average time spent by iPhone users in the US, Go had greater time spent than any of the popular social channels.
Pokémon Go Has Its Own Standalone Messaging App
GoChat allows users within a radius of Pokéstops to chat with each other in a group setting.
Massive Local Marketing Potential
As an alum of Pepperdine University I couldn’t help but chuckle when seeing Pokéstops on our campus map. The augmented reality part of Go is underrated in my eyes because a huge concept of the game centers on users finding Pokéstops, rare Pokémon, traps, and gyms, where gamers battle each other. With users playing so much, while other apps run in the background, how can they sustain battery life? This is where I would recommend businesses, especially small coffee shops to leverage this opportunity by offering rare Pokémon and charging stations to users on both social media and on site collaterals.
While the jury is still out on how sustainable Pokémon Go can be, marketers should pay attention to add-ons and how trends develop compared to other apps and digital channels. What do you think about Go? Are you curious about integrating it in your strategy for your client or company? Comment below or let me know on Twitter.